Privacy Policy
Effective Date: July 24, 2025
Cabretta DBA Lively is committed to protecting your privacy and maintaining the security of your personal and health information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website or interact with our services.
By using our website, you agree to the terms outlined in this Privacy Policy.
Personal Identifiable Information (PII):
This includes your name, date of birth, address, email, phone number, and other contact details provided through forms, account sign-ups, or direct communication.
Protected Health Information (PHI):
As a provider of medical supplies and services, including Continuous Glucose Monitors (CGMs) and orthotics, we may collect health-related information such as:
- Medical conditions or diagnoses, Insurance information,
- Prescriptions or physician documentation
- Lab or test results, Treatment history,
- Device usage details (e.g., sensor types or refill schedules)
Insurance & Billing Information:
We may collect insurance provider names, member or policy IDs, and any documentation
related to benefit verification or claims submission.
Website Usage Data:
We may collect certain non-identifying information automatically when you visit our website,
such as your IP address, browser type, pages visited, and time spent on the site, through
cookies and similar technologies.
Communication Records:
We may retain any messages, forms, or communications sent through our website, email,
phone, or other platforms to support your care and respond to your needs.
How We Use Your Information
We use the information we collect to:
- Provide and coordinate continuous glucose monitors (CGM) and orthopedic braces
- Process insurance claims and verify eligibility
- Communicate with you regarding your orders or inquiries
- Improve our website and services
- Comply with legal, regulatory, and licensing obligations
- Ensure security and detect fraudulent activity
- We do not sell or rent your personal information to third parties.
HIPAA Compliance
As a healthcare-related organization, we comply with the Health Insurance Portability and Accountability Act of 1996 (HIPAA). All Protected Health Information (PHI) you provide is handled in accordance with HIPAA regulations. This includes maintaining administrative, physical, and technical safeguards to protect your information from unauthorized access or disclosure.
We only share your PHI with:
- Your authorized healthcare providers
- Insurance companies and payers for reimbursement
- Medical professionals and staff involved in your care
- Government entities as required by law
You have the right to access, correct, or request a copy of your PHI. You may also request a restriction on how your PHI is used or disclosed.
Sharing of Information
We may share your information in the following situations:
- With business associates or service providers who help operate our website or manage
- services (under HIPAA-compliant agreements)
- As required by law, subpoena, or government investigation
- If necessary to prevent a serious threat to your health or safety
- In connection with a corporate transfer, such as a merger or acquisition
We will never share your information for marketing purposes without your written authorization.
Data Security
We implement appropriate administrative, technical, and physical safeguards to protect your personal and health information from unauthorized access, disclosure, or misuse.
Our website uses SSL encryption and other industry-standard technologies to ensure secure data transmission.
Your Rights
As a patient or site user, you have the right to:
- Access your personal and medical information
- Request corrections to inaccurate or incomplete data
- Request restrictions on certain uses or disclosures
- Request an accounting of disclosures
- File a complaint if you believe your privacy rights have been violated
To exercise any of these rights, please contact us using the information below.
Children’s Privacy
Our website and services are intended for individuals 18 years of age and older. We do not knowingly collect or maintain information from children under 13.
Third-Party Links
Our website contains links to third-party websites, including manufacturer resources such as Freestyle Libre or Dexcom training pages. We are not responsible for the privacy practices of those websites. We encourage you to review their privacy policies before submitting any information.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The “Effective Date” at the top of this policy will be updated accordingly. We encourage you to review this page periodically for the latest information.
Contact Us
If you have any questions about this Privacy Policy, your personal information, or how we handle health data, you can contact us at:
Cabretta DBA Lively
904 N 1400 W
St George, UT 84770
Phone: 866-755-7437
Email: support@livelymedical.com
If you believe your HIPAA rights have been violated, you may also contact the U.S. Department of Health and Human Services (HHS) Office for Civil Rights.